Learning from thousands of years of human evolution to create
ENHANCED EXPERIENCES ROOTED IN NATURE
ABOUT
This story may start with hair care, but that's not where it ends!
Fundamental is an ethos that harnesses the power of science and nature’s tools to enhance how we experience the world.
THE FOUNDERS
Hello, you kind savages! We're Sorin and Reena, Founders of Fundamental.
For you to grasp how this duo started, we need to rewind to the first day that we met, which was in fact, our first date. Almost immediately, we realised we shared a vision centred around community, empowering people, and nature.
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